Sydney is a graphic designer based in New York City who focuses her work on the intersection between branding, design, and technology.

01   Brooklyn Botanic Garden
Identity, Design, Development
Parsons School of Design, 2020
A new generative identity system was created for the Brooklyn Botanic Garden that captures the institution's commitment to regrowth in both the garden itself as well as within the community. Not only are the growing organisms evolving and changing over time, but the garden strives to progress and remain a relevant part of the community.
02   Algorithmic Posters
Identity, Design, Development
2021
A series of four location-based posters uses various algorithms - both manual and automatic - to drive the identity of “Angles: Cross Perspectives in Design,” an imagined lecture series.
03   Smartlens
Design, Development
2021
A digital functional tool that can generate infinite user-inputted size packaging design for smartlens, smart contact lenses specifically designed for you, by you.
04   Smorgasburg
Identity, Design
Parsons School of Design, 2021
A new generative visual identity system for Smorgasburg, the largest weekly open-air food market in America. The system is made up of a set of elements that are inclusive of all of Smorgasburg's diverse and vibrant food offerings. When arranged in various configurations, the elements form a flexible, dynamic, and graphic identity.
05   Rebirth: Forming Strength
Design, Development
2021
Rebirth: Forming Strength is digital platform that allows its users to create and download their own symbol of strength. Can forms inspire change, growth, and strength? Let's see.
06   Immense: Impact of Water
Typesetting, Design
2021
Immense is a quarterly science magazine publication that aims to capture the immensity of water and its impact on living forms. The Human Issue narrows the lens on the impact that water has on human life, existence, and society as a whole. By focusing on personal stories related to phenomena, contamination, drought, and warming, Immense hopes to both inspire change and stimulate meaningful and consequential discourse on significant worldly issues.
07   Work from Home
Design, Development
2021
A city-wide sticker campaign that adovcates for making Work From Home a permanent lifestyle with customized, connected, and interactive algorithmic design. The campaign quantifies how much one gains from working from home with six categories: no commute, more sleep, spending less money, no dress code, portable office, and flexible hours.
Website Designed & Developed by Sydney Goldberger