The COVID-19 pandemic globally impacted the world on both a societal and an individual level. The virus took a significant toll on daily lives, the global economy, and personal mental health. However, the rollout of the COVID-19 vaccine brought a sense of hope that the worst was in the past. This optimism came just as Spring approached, a time linked to rebirth, revival, and reawakening. 

Rebirth: Forming Strength is digital platform that allows its users to create and download their own symbol of strength. The platform captures this new hope, a notion that most have not felt since before the pandemic began its destruction, into a tangible emblem. Each time one visits Rebirth: Forming Strength, their symbol of strength gets larger. One can therefore literally watch their strength grow over time. Can forms inspire change, growth, and strength?

Let’s see. 

rebirthofstrength.com

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Parsons School of Design
Identity Design, Development, Campaign Design